The Agency Field Guide is a thought leadership report developed specifically for Mailchimp’s partner program. Created in collaboration with Ipsos, it contains valuable data about marketing trends as well as actionable insights that agencies can capitalize on.
Conceptually, we wanted this report to feel like a friendly but informative field guide that agencies can keep in their back pocket while navigating the ever-changing marketing landscape. Visually, we brought this to life with a muted, earthy color palette, minimal data visualization, and subtle way-finding details.
We promoted this report through our typical channels of email, social, web, and PR, as well as uploading it as a resource to our partner agency platform Mailchimp Academy.
Creative Team:
Anna Ladson, Creative Lead
Rachel Lin, Senior Designer
Rachel Pimiento, Senior Writer and Editor
Chiara von der Golz, Writer
Emily Pidgeon, Senior Producer