Thread World Tour

Brand Identity Design

Thread is Attentive’s annual customer event, bringing together brands and industry leaders to explore the future of personalized marketing.

For 2026, I evolved the brand identity, creating a fresh, scalable visual system that spanned web, social, signage, and swag. I applied the branding to 3 events across New York, Los Angeles, and London, creating a cohesive visual experience that gave each city its own presence while tying the events together under one unified identity.