A common problem for marketers everywhere is that their customer’s inboxes are often a tangled marketing mess; overcrowded with dull, impersonal messaging. In partnership with Morning Brew, Mailchimp created an interactive thought leadership article on the topic of the importance of personalization at scale.

I wanted to emphasize the clutter that one may feel with an unpersonalized inbox – without making anything too overstimulating. My goal was for the illustrations to be refined, abstract visual metaphors that are almost dream-like. Ultimately, we asked artist Sandro Rybak to work with us in achieving this vision. He created 10 total illustrations to pair with this article, interpreting the 5 challenges marketers face as well as the 5 solutions to those challenges that Mailchimp can offer.