Research shows that the holiday shopping season has dramatically changed in how people shop. In partnership with Canvas8, Mailchimp created an in-depth thought leadership report and supporting campaign to outlines strategies for how marketers can take advantage of this critical sales period.

Cheerful patterns and bright colors wrap up the insights like presents. Comics from The Marketoonist add levity and storytelling as the seven phases of the holiday shopping season are clearly outlined. Data is represented in a clear, editorial design system throughout.